CHAIRMAN - PARTNER
Graduated with a BA degree in Architectural Engineering from Cairo University in 1981, Engineer Zaky Safar is the Chairman of Medifine company, as well as being the major shareholder and Managing Director of Lines & Angles for Engineering and Business Development.
Eng. Zaky is also the founder and main shareholder of Safar Traders & Contractors, Safar Engineering Consultancy and Satra Trading Co.
Eng. Safar was a pioneer businessman who started penetrating the South African market in 1992, hence resulting in introducing and representing major South African Companies in Egypt such as Fuchs Electronics, Avitronics, BBA and H.S Design Engineering (Pty) Ltd.
Throughout the last decade, he has worked closely and represented many Engineering Companies from the United Kingdom such as Kennedy and Donkin, WS Atkins, Inter Connect ICC UK, Smith Telecommunication and Donald Edward.
Eng. Safar has also represented the British consortium led by Denton Wilde Sapte in their contract with the Egyptian Government to establish its Telecommunication Regulatory Authority.
Eng. Zaky’s experience integrates Architecture Design, Contracting, Project Management, Marketing and Promotion Projects, Business Development, Barter Transactions, Research and Development (R&D) of industrial products and BOOT/BOO/PPP scheme methodology especially in Power Stations, Wind & Solar Plants, Waste Water Treatment, Sea Water Desalination, Roads and Airports.
Eng. Safar is a member of the Egyptian Engineering Syndicate .
CHIEF EXECUTIVE OFFICER - PARTNER
Mrs Abeer Almudaris who was educated and brought up in England is the Chief Executive Officer, and Founder of Medifine Company. She is also Partner & Shareholder in Lines & Angles for Engineering & Business Development, the sister company of Medifine company.
Abeer has over 25 years of experience in brand architecture and project management, communication, strategic planning, marketing, business development, advertising & research.
She has extensive experience in marketing strategy for a company and product. Her experience includes creating and overseeing implementation of a marketing plan designed to increase market share.
She has excellent experience in consulting, training and management with proven success in resolving organizational, administrative, management, marketing, and strategic planning challenges for all types of businesses.
She has experience in providing a wide variety of distinctive marketing, consulting and training programs for the wellness, cosmetics and healthcare and spa industries.
As a senior-level business executive with demonstrable leadership with both high profile international brands such as Johnson Wax, Johnson & Johnson, Alkan Medical, GE Healthcare, Carestream, Mindray, Nestle, GM, British Council Cairo, IBM, international 5 star hotel spas, independent spas and start-up companies, and with an extensive network of contacts in both the business and social arena; Mrs Almudaris is able to grow any business through successful business plans, consultancy plans, marketing and sales campaigns.
She signed an Agency Agreement with PHYTOMER FRANCE to be the sole agent and distributor in Egypt & Sudan for their skincare and spa products and Noel Asmar uniforms and spa equipment, where she placed both Brands and implementation of training in all leading luxury 5 Star hotels around Egypt, gaining the biggest market share.
She and her daughter Jumana, created their own authentic pure Egyptian Aromatherapy brand called MYSTIC AMBER ©
She also signed an agency agreement with CIBTAC, The Confederation of International Beauty Therapy and Cosmetology representing them in Egypt, to provide a wide range of world-class qualifications, including beauty therapy, spa, complementary and teaching, to maintain and develop the highest standards of excellence internationally for the Egyptian market.
As part of her media experience, Abeer was invited as an in-house guest in many Radio programs for the European Programme on Radio Cairo discussing various topics ranging from female business entrepreneurs in Egypt to wellness & spa industry in Egypt, customer service, quality control, healthy living, life Coaching, and nutrition.
Mrs Almudaris was interviewed on live TV on the BBC channel in the UK for her work in promoting, and implementing a UK Hotline in Britain helping British Muslims to understand the dangers of Radicalism and Extremism in all its form.
Mrs Almudaris born in Kuwait, is married to Eng. Zaky Safar and they have 2 adult children.
She holds a Bachelor of Arts Degree (BA) in Sociology from the American University in Cairo, and an Executive Masters of Business Administration (EMBA) with high honours from the American University in Cairo in affiliation with the Kellogg School of Management and Hong Kong University of Science and Technology.
Abeer is also a certified Aromatherapist by NAHA.
She is also the Director of the Euro-Arab Forum for Dialogue in London, a forum created by her late father Mr. Abdul Karim Almudaris, Ex-Secretary General & Chief Executive of the Arab British Chamber of Commerce in London.
She is Board member of the Society for the Protection of the Environment in Egypt, a NAHA certified Aromatherapist, member of the National Association of Holistic Aromatherapy, USA and Vice President of Kawafel Charity Organisation; an NGO providing medical, healthcare, food, housing and education for the under privileged in Egypt.
SHERIF EL GAABARY
CHIEF FINANCIAL OFFICER
A highly methodical, analytical and results-driven seasoned business authority with extensive experience of over 10 years in the areas of financial management, strategic planning and bottom-line efficiency, business development, staff performance mentoring and improvement and due diligence along with industry best practices.
Mr. El Gaabary is qualified with Executive Master of Business Administration (EMBA) with highest honors, and Bachelor of Arts from the American University in Cairo, coupled with a Project Management Professional Course (PMP). He is a strategic thinker, able to see the big picture along with a high degree of comfort working with senior executives within an organization or externally.
Mr. El Gaabary has an excellent track record of success in driving change while utilizing financial data to steer performance improvements.
He is a strategic leader with exceptional skills in effectively managing operational/capital expense budgets including creation, forecasting, monitoring and developing cost saving measures. Mr. El Gaabary is highly skilled in evaluating market information and competition analysis, while monitoring business development efforts and contributing to identification and maximization of commercial opportunities.
SENIOR MEDIA & COMMUNICATIONS EXECUTIVE - PARTNER
Jumana Safar graduated from the American University in Cairo with a BA in Communications & Media Arts in Spring 2018.
Jumana realized her passion for Advertising and Communications early on while studying in university, where she won first place for best CMA graduation project for branding Egypt as the largest therapeutic tourism country and ecological recovery hub worldwide and the ME’s wellness destination hub.
Jumana joined FP7 Advertising Agency in October 2018 as a Junior Strategic Planner, & decided to join the family business in April 2019 as the Communications and Media Executive of MEDIFINE.
Jumana is always striving to grow and expand her experience and know how in the ubiquitous world of advertising & marketing solutions and media communications. She is also a certified Aromatherapist by NAHA.
SENIOR OPERATIONS EXECUTIVE - PARTNER
Graduated with a Bachelor’s degree in Accountancy from the American University in Cairo in 2014 and a Master’s Degree in Finance and Accounting from Westminster University London in 2016.
During his last year of University Omar interned at Barclays Bank Egypt in their Corporate Finance Department.
His previous work experience includes working as an Associate at PricewaterhouseCoopers (PwC) in Egypt where he participated in the audits of companies such as Novartis, Sanofi and G4S Security Solutions.
Furthermore, he worked with Alvarez and Marsal in London, specializing in Global Forensics and Dispute Services. With Omar’s passion for rock climbing in Sinai, Omar founded and opened the first and largest rock-climbing Gym called ASCENT © in Sheikh Zayed, Cairo, Egypt